All things content
to create compelling multi-platform "it" content.
“There is no greater power on this earth than story”
– Libba Bray
Content
“To be momentous, create content with purpose”
– Russell Sparkman
Curation
“True music must repeat the thought and inspirations of the people and the time”
– George Gershwin
Influencer
“You can never go wrong by investing in communities and the human beings within them.”
– Pam Moore
About
‘Hashtag, You’re It’ is a small, passionate collective of ‘IT’ creators who combine forces to create compelling multi-platform ‘IT’ content.
Founded by Nicole “Nick” Alexander, ‘Hashtag, You’re It’ specializes in creative storytelling and brand-focused campaigns across multiple platforms. Nick works as a one-woman shop, or brings together top-tier talent from all corners of entertainment, design, digital and media to create authentic and compelling new content for brands and artists alike.
The driving force behind the collective is to unite Nick’s diverse skillset and collaborative partners under one roof in order to better coordinate production, talent and storytelling behind a singular creative vision.
Cutting through the saturation and noise of the marketing landscape, we focus on creating targeted and shareable ‘it’ content that prioritizes narrative, visual storytelling and cutting-edge sound. As a renowned musical director, Nick selectively places music and sound design at the core of all content.
Nicole Alexander Commercial Director Reel
Nicole is an Australian transplant to America by way of NYU’s film program and has worked as an award-winning director, producer, cinematographer, and editor across the film & television, live event, music, and new media platforms. As a former classically trained opera singer at the Sydney Conservatorium, music and sound design are at the core of all her storytelling – her skills as a musician translating into her signature directing and editing style.
Alexander spent several formative years as a Director/Creative-Producer at MTV and 1iota, and in 2016 she set up her solo production venture ‘Hashtag, You’re It’, where she creates multi-platform content for networks, production houses, agencies, brands and artists.
Click here for full BIO, Press and Director’s Vision Statement.
Nicole Alexander – Scripted | Narrative Reel
Telling stories in a truthful manner, while imbuing them with stunning visuals and music is Nicole Alexander’s passion. Early in her career she was an opera singer and music director … and she carries this background into her work.
“I’m always striving to thrill the eyes and ears while evoking important discussion and illuminating fascinating people and causes that matter.”
Known for her quirky use of split screens and scene transitions, dolly zooms, and moving shots that take you in a completely unexpected direction— Nicole uses these to simultaneously engage and challenge the audience.
Clients
We love what we do, and we only work with people and on projects we believe in. Over time, most of our creative collaborations have grown to become meaningful, long-term partnerships and friendships, many of them spanning multiple projects.
